THE FRIDAY JUMPOFF | 11.29.13 

“If you’re looking for the light, just open up your eyes.”

We hope you all had a great Thanksgiving. Tonight we’re jumping your weekend off with a band called Lovett, and not Lyle friends.

For their video “All the Time,” Lovett decided to get creative and ditch convention. Running an “Experiment,” they gave 35 different directors one line from this track and asked them to produce video content for that moment of the song. The final product? A cool adventure into creative types interpretations and a hell of visual story.

Def inspired. Have a great weekend!