I was beat. I was defeated. I was broken.

And deep in the midst of this negativity, as I sat with my computer, ready to write a review – I tiredly glanced down at the coffee shop table…as the corner of my eye caught a glimpse.

A glimpse of “optimism.”

Immediately, my mood changed. Instantly, I took on the momentous challenge of being weak spirited – and won.

The MTA, of all organizations, accepted a proposal from Reed Seifer back in 2007, to print this simply brilliant word on the back of MetroCards in hopes that the concept would spread on a global scale. Definite local success.

I’m sure I’ve overlooked it hundreds of times…

Thanks to the MTA for bringing Reed’s vision to reality. You so made my day.

For more information visit: www.projectoptimism.com/