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Peep the Super Bowl last night? If so you saw myriad of spots hitting on the politics. And why not, it’s pop right now. That’s a good thing. From Budweiser to Audi to today’s motivate 84 Lumber’s “Journey,” American brands are responding to the climate with a message of inclusiveness. Exploitation or not, they’re taking a stand, and for that we should commend them.

On that note, today we showcase the full 84 lumber ad that is so beautifully executed.

 

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